![]() ![]() As the price hikes went into effect through Q2 and the back half of the year, Netflix’s cancellation rates rose but its revenue growth accelerated: The company’s full-year 2019 revenue climbed 28%, to $20.2 billion, outpacing the 20% net subscriber increase. New subscribers will be subject to the new plan pricing. Netflix says that its members will be notified via email 30-days before the price jump affects them. prices starting in the first quarter of 2019, when the Standard tier jumped 18%, from $10.99 to $12.99 per month. The Premium plan tier, which includes 4K streaming and allows four screens to be used concurrently, has jumped from 19 to 21. “We do an assessment: Do we believe that we’re really delivering more value to members?” he said, adding that “a North Star we hold close to our heart in this whole process is we think that we are just an incredible entertainment value - and we very much want to remain an incredible value as we continue to improve the service and grow.” The company earlier this month hiked Netflix’s Standard HD two-stream plan in Canada from $14 to $15 (Canadian).Īccording to Peters, Netflix doesn’t use any kind of algorithm to decide when to increase pricing. The fee increases also stand to boost Netflix’s revenue per subscriber over the coming quarters.ĭuring Netflix’s third-quarter earnings interview last week, COO and chief product officer Greg Peters declined to comment on when Netflix may decide to increase pricing in various markets. price hikes, the company’s shares popped more than 4.5% as investors saw the move as a sign of Netflix flexing its pricing-power muscle. As always we offer a range of plans so that people can pick a price that works best for their budget.” “We’re updating our prices so that we can continue to offer more variety of TV shows and films - in addition to our great fall lineup. ![]() “We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” the Netflix spokeswoman said in a statement. ![]()
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